January 12, 2024: A New Kind of Purchasing Power

Gen Z can't by houses, but they basically own the direction of all purchasing trends.

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January 12, 2024

It’s 2024 but some things haven’t changed, like how Gen Z is still the best trendsetting generation out of all of them. This recent report from Morning Consult shows that Gen Z’s purchasing power is not only the highest but it’s still rising.

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