August 11, 2023: Do quick laughs and likes lead to sales?

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August 11, 2023

Have you heard of “unhinged social media” or know what it means? To be fair, it’s a fairly new phrase, seeing as it’s referring to the influx of brands and businesses that are shifting their social media strategies to cater to less professional (and sometimes NSFW) content and captions.

This might not seem like an important subject, but when you start paying attention to how far some brands are taking it, it’s almost natural for you to form your own opinion on whether this strategy is effective, and better yet, something we should encourage or discourage.

Future Social has written a great piece on the very subject, we highly recommend giving it a read!

{Read more here}

Let’s Talk About It

• TikTok adds a required label for AI-generated content

• Instagram is working on a new feature that will allow other users to add content to your posts (with your approval)

• Threads is working on new features, even though active users and interest have been in decline

Add It To The Toolbox

X (Twitter) Brand Tool Kit

X has kindly updated their brand tool kit for the public to use when creating creative assets that need to reference the newly-branded platform.

{Get the kit}

Tips From The Water Cooler

PINTEREST HELP YOU PREPARE FOR HOLIDAY MARKETING

It may be August, but it’s never too early for your brand or business to start preparing for this year’s holiday season. For eCommerce and retail brands, the holiday season is the most important time of the year, which is why Pinterest has put together a guide for how you can prepare and make get the most out of your marketing.

HOW TO USE SOCIAL PROOF TO IMPROVE YOUR PERFORMANCE

To put it into simple terms, social proof is the social media marketing equivalent of “…because everyone else likes it”. It’s the goal of gathering those first few influential adopters or buyers and creating a snowball effect that drives further conversions and engagement based on what other people are into. Hootsuite has shared a complete guide on how to make this strategy for your brand.

Digital Delane

Like what you’ve seen and what you’ve read? Looking to level up your brand and your marketing? You’re in luck because The Brand Behavior is owned and operated by Digital Delane, a full-service digital marketing agency based out of LA.

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