August 16: #FinTok on the Rise: TikTok's Financial Revolution

Discover why 70% of users turn to TikTok for financial advice and insights into the growing #FinTok trend. Read more and join the conversation!

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The rise of #FinTok on TikTok is significant, with 70% of users considering financial topics important and more than 80% taking action based on TikTok finance advice. TikTok has become the #1 source for financial information among Canadian users under 45, surpassing traditional sources like financial institutions and advisors. However, with the surge in financial content (373% increase in the past year), there are concerns about scams and biased advice.

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Tips From The Water Cooler

Digital Marketing Tips:

  • Utilize Analytics: Regularly track and analyze your digital marketing metrics using tools like Google Analytics to measure performance and make data-driven decisions.

  • Engage with Video Content: Incorporate more video content into your marketing strategy, focusing on short, engaging videos for social media platforms.

  • Optimize for Mobile: Ensure your website and content are optimized for mobile devices, as a significant portion of web traffic comes from mobile users.

Digital Marketing Case Study: Solplicity

The Social media marketing plan will provide guidance to the university on how to best utilize social media with compelling and user-friendly information, photos, and videos that will enhance the Touro University Nevada brand as a medical, health sciences and education post-graduate university and strengthen connections with Touro University Nevada audiences.

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