October 6, 2023: Could we be entering an "ad-free" era?

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October 6, 2023

Meta is now proposing to charge EU-users 10 Euros per month to have access to an ad-free version of Instagram and Facebook. There are plenty of mixed feelings about this all sides; advertisers rely heavily on the traffic from advertising on these platforms, but users have also enjoyed these platforms for the entirety of their existence without having to pay.

At the end of the day, these platforms are businesses and need to make money to continue existing, it’s just a matter of who is going to have to take the loss.

Let’s Talk About It

• New report shows a decline in Facebook and X (Twitter) traffic

• TikTok introduces a new Creative Assistant

• TikTok is [also] testing an ad-free subscription

Tips From The Water Cooler

HOW TO USE PAID SOCIAL TO SUPPORT YOUR OVERALL MARKETING

Believe it or not, there are still plenty of industries that have been slow or hesitant to adopt paid social [advertising] as part of their marketing strategy. However, paid social continues to prove to be the cornerstone of the strategy for plenty of brands. Digital Delane has put together a guide on how to properly add paid social to your overall marketing strategy to increase your opportunity for results and conversions.

WHEN, WHY AND HOW TO GET SERIOUS WITH YOUR MARKETING

If you keep up with new or emerging social media platforms, you will have heard of BeReal and its popularity with the younger generation. And in an effort to build awareness with non-users and regain the attention of current users, the platform is launching a global awareness campaign. However, our focus isn’t on BeReal itself, but rather the when, why, and how they are launching this campaign. It’s a good example of a well-thought-out strategy and might get your gears turning on what you can take away from it and use for your own business.

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