Email Marketing in 2025: What Still Works and What’s Changed

Created by Digital Delane, a dynamic digital agency.

As we move through 2025, email marketing remains one of the most powerful tools for brands. However, evolving consumer behaviors and technology shifts mean strategies must adapt. Here’s what you need to know:

What Still Works:

• Personalization: Tailoring content to individual interests continues to drive engagement.

• Quality Content: Clear, valuable messaging wins over flashy designs.

• Consistency: Regular, respectful communication builds lasting relationships.

What’s Changed:

• AI-Powered Campaigns: Automation now goes beyond scheduling to optimize content and timing.

• Privacy Focus: With stricter regulations, transparent data practices are a must.

• Interactive Emails: Embedded polls, surveys, and videos are increasing click-through rates.

As strategies evolve, staying ahead means combining the best of new tools with timeless best practices. Here are some quick tips from around the water cooler:

💡 Tips From the Water Cooler

• Segment smarter: Go beyond demographics and target by behavior and engagement levels.

• Test more often: A/B testing is faster and smarter with AI assistance.

• Keep it human: In an AI-driven world, your authentic brand voice matters more than ever.

Let’s Talk About It

What changes have you noticed in your email marketing results this year? Are there strategies you’re excited to try or questions you’re grappling with? Hit reply and let’s start a conversation — we’d love to hear your thoughts!

Digital Delane

Like what you’ve seen and what you’ve read? Looking to level up your brand and your marketing? You’re in luck because The Brand Behavior is owned and operated by Digital Delane, a full-service digital marketing agency based out of LA.

Copyright © 2025 Digital Delane, All rights reserved.

You are receiving this email because you opted in at DigitalDelane.com

Add us to your address book