December 22, 2023: How To End Up On The Naughty List

Man, so brands just don't know how to behave. Luckily, we're here to show you what NOT to do when it comes to going viral.

created by digital delane, a dynamic digital agency.

December 22, 2023

Using questionable tactics to gain attention or go viral on social media isn’t anything new, however, the Australian brand GEM decided to test its luck with a recent post and it got the attention it wanted, but not the good kind.

The brand tricked TikTok users into thinking that their comments would contribute to an employee’s holiday bonus (1 comment = $1 AU), which turned out to not be completely true…

Let’s Talk About It

Tips From The Water Cooler

5 KEYS TO SUCCESSFUL TIKTOK CREATOR ADS

Looking to capitalize on the TikTok advertising space? We don’t blame you, especially now that TikTok has made it easier for smaller brands to advertise on the platform. And just to make things even better, CreatorIQ partnered with TikTok to create this infographic that helps you navigate the best way to create compelling ads for the platform.

HOW IMPORTANT IS BRAND TRUST?

Speaking to our header article in today’s newsletter, we can say with confidence that brand trust is VERY important. But don’t let us stop you there, we’re also sending your way this full report on brand trust to give you the full rundown.

Digital Delane

Like what you’ve seen and what you’ve read? Looking to level up your brand and your marketing? You’re in luck because The Brand Behavior is owned and operated by Digital Delane, a full-service digital marketing agency based out of LA.

Looking For Your Next Position?

Our marketing agency, Digital Delane, is hiring for several positions! We have a team of talented individuals from all over the world, and we are looking to add to our staff. Are you or someone you know looking for your next career move? Click the link below and see if there’s an open position that fits you.

Copyright © 2023 Digital Delane, All rights reserved.

You are receiving this email because you opted in at DigitalDelane.com

Add us to your address book