Annotations Created by Digital Delane, a dynamic digital agency.

Google Phone has introduced "Audio Emoji," a fun new feature that plays sound effects like applause, laughter, and party horns during calls. Users can select from six different emoji with corresponding sounds, adding a playful touch to conversations. This feature is currently rolling out in the beta version and will be available to all users soon. Read the full article to learn more!

Let's Talk About It

📸 Instagram is upping its game! 

They're experimenting with broader carousel posts, allowing up to 15 images per post, up from the current 10. This gives you more space to showcase your latest holiday, project, or event in a single stream.

🌟 Find out more about this exciting update and how it can benefit your content strategy. Read online (2 min. read - opens in a new tab)

🚀 Meta is revolutionizing ad tools with AI!

At NewFronts 2024, Meta unveiled new features like machine learning-powered creator recommendations, multi-destination product ads for Reels, and enhanced creator search for affiliate campaigns. These tools will help brands find the perfect creators for their campaigns and boost their ad performance.

✨ Dive into the full article to explore how these innovations can benefit your brand. Read online (3 min. read - opens in a new tab)

🚀 Exciting news from Snapchat!

They're rolling out new generative AI features, including the ability to create custom clothing for your Bitmoji using AI prompts. Plus, they're adding DM editing to keep conversations smooth and seamless. Stay ahead of the curve with these innovative updates!

✨ Read the full article to learn more about these game-changing features. Read online (1 min. read - opens in a new tab)

Tips From The Water Cooler

Ready to Speak Their Language? Master These Audience Insights:

• Identify Demographics: Age, location, income, education level, family structure - understanding these basics helps you tailor messages that resonate.

• Dive into Psychographics: What are their values, interests, hobbies, and lifestyles? This paints a picture of who they are as people.

• Pain Points and Aspirations: What struggles do they face? What are their goals? Addressing their problems and aligning with their dreams creates a connection.

• Become a Social Media Sleuth: Lurk on relevant platforms and groups. What topics ignite their conversations? This reveals their interests and concerns.

• Embrace Surveys and Feedback: Ask direct questions! Online surveys, email questionnaires, and even social media polls offer valuable insights.

• Learn from Your Customers: Analyze purchase behavior, website clicks, and customer service interactions. What patterns emerge?

• Listen to Industry Experts: Research reports, market trends, and competitor analysis can illuminate your target audience's behavior.

• Develop Buyer Personas: Craft a fictional representation of your ideal customer. This persona embodies the key characteristics you've gathered.

IN THE SPOTLIGHT: AGORAPULSE’S AGENCY SUMMIT ‘24

The Agorapulse Agency Summit '24 kicked off with a bang! Our very own Juntae Delane took the stage, not with futuristic pronouncements from a digital oracle, but with a refreshingly down-to-earth approach. Juntae shared clear, actionable advice on how real agencies can unlock explosive revenue growth through scalable Social Media Services. Buckle up, because we're distilling the key takeaways to help you transform your social media game!

Join our amazing team and help deliver exceptional services to our clients! Apply now!

Available Positions:

1. Business Development Representative

2. Project Manager Interns

3. Social Media Manager Interns

4. Digital Brand Strategist

Digital Delane

Like what you’ve seen and what you’ve read? Looking to level up your brand and your marketing? You’re in luck because The Brand Behavior is owned and operated by Digital Delane, a full-service digital marketing agency based out of LA.

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