July 21, 2023: Unraveling the not-so-loose Threads

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July 21, 2023

Instagram’s Threads became Twitter’s worst nightmare overnight, and even though it shares some similarities with the bird-branded platform, marketers (including marketing teams) are trying to wrap their heads around finding innovative ways to use Threads. Well, look no further, because we’ve delivered the complete guide straight to your inbox.

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Let’s Talk About It

• Meta enhances video capabilities on Facebook

• Threads is increasing rate limits (reducing spam)

• Instagram now has templates for Reels

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FLAIR.AI

We don't have to tell you that AI is all the rage right now (even if it causes rage for some people). We can’t comment on whether AI is on the path to stealing your job or taking over the world (because we’re pretty sure it’s listening), BUT we can tell you that there’s this amazing AI tool that helps you generate product photography faster than you can choose how much to tip the barista.

Flair.ai allows you to upload your product photos and then generate custom backgrounds. Just fill in prompts like “on: table” and “background: kitchen” and you’re a click away from not having to learn how to use Photoshop!

{Try Flair.ai}

Tips From The Water Cooler

4 STRATEGIES FOR INCREASING CUSTOMER LIFETIME VALUE

Staying ahead of your competition these days means adopting innovative strategies to stay engaged with customers and foster loyalty, and recognizing opportunities to provide greater value to your customers. You can dig deep into LinkedIn’s suggested strategies here, and if you need more understanding of what customer lifetime value is, they also have you covered.

COLOR PSYCHOLOGY: HOW TO USE IT IN MARKETING & BRANDING

Red makes you hungry, blue calms you, while yellow gives you a pick-me-up. Color psychology — leveraging colors to produce an effect — can influence 85% of customers’ purchasing decisions. HubSpot has the scoop on why the colors your use for your brand really matter.

Digital Delane

Like what you’ve seen and what you’ve read? Looking to level up your brand and your marketing? You’re in luck because The Brand Behavior is owned and operated by Digital Delane, a full-service digital marketing agency based out of LA.

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