July 7, 2023: We're talking new Threads, and we don't mean clothes...

created by digital delane, a dynamic digital agency.

July 7, 2023

Many of us have been keeping up with Twitter’s evolving condition after being purchased and purged by Elon Musk, but a new contender has entered the chat, and Twitter users, past and present, are eager to see if it can fill that void.

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Let’s Talk About It

• TikTok Adds New Courses to its ‘TikTok Academy’ Learning Resource

• What you can learn from Lush’s social media exit

• Stop using your company’s YouTube channel as a dumping ground for videos, put it to real use!

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SPOKE

Spoke is a child of the new video meeting culture. It allows you to record, transcribe, highlight, AI summarize, and finalize meeting notes from any video call on Zoom, Teams, Meet - or async! Spoke also offers workspaces, a search engine, and granular sharing.

Our team uses Spoke on a daily basis and let us tell you, the AI assistant comes in handy more than you can imagine! If you want to enhance your meeting experience and ensure no details or action items are missing, we recommend Spoke.

{Try Spoke}

Tips From The Water Cooler

"BRANDS AT RISK: WHY BRAND COMMUNITIES ARE THE NEW BATTLEGROUND FOR REPUTATION"

Social Media Today has come out with a free report about how brands should engage with their audiences and communities on social media, going deep into topics such as quick conflict resolutions, harmful advertising, and divisive societal issues.

4 WAYS TO OPTIMIZE YOUR AD CAMPAIGNS IN 2023

New year, new ad campaigns! Well, maybe not, but you should still enter 2023 with optimization in mind. Here are 4 ways you can freshen up your current ad campaigns so that you don’t have to overload yourself with all new ideas for the start of the year.

1. Play around with different targeting. Every campaign has a sweet spot between narrow targeting and high cost-per-click, but since there is no universal formula it’s better to experiment to see what sticks and offers the best results.

2. Reevaluate your budget allocation. While Google Ads are still extremely popular, they’re becoming more and more expensive for industries across the board. For 2023, we recommend evaluating other channels to shift some of your advertising budgets to (no more than 10%) and testing their performance. Fortunately, there are plenty of self-serve advertising platforms with more on the way.

3. Always be A/B testing. A/B testing is amazing for understanding underperforming campaigns so you can pinpoint what elements work best. Run A/B tests even when you’re satisfied with your current results because there’s always room for improvement.

4. Make reviewing campaign performance a habit. We know how easy it is to set up and launch ad campaigns, check them after the first 2 weeks, and let them sit after you’ve seen some momentum, but we also know that algorithms, costs, and user behavior change constantly. Make sure you have a regular schedule to review your campaign performance and measure them in regard to your KPIs (and since you’re there, you might as well reevaluate your KPIs just to be safe).

7 WAYS TO PROMOTE YOUR SMALL BUSINESS

“Growth hacking” isn’t a phrase that small businesses are used to hearing or using, but maybe it’s time to change that. Fortunately, the team over at ondeck.com has created an infographic guide for small businesses to level up their marketing efforts.

{View it all here}

Brand Inspiration Station

SESE

Canadian-based brand SESE is on a mission to make plant care less complicated and more accessible, sending customers certified promotes plant health by improving nutrient availability and absorption for enhanced soil productivity. We love their logo, packaging, and the simplicity of their website.

HEIMPLANET

Designing products with heavy geometric and modern influence, German-based brand HEIMPLANET [using the German word for home “heimat” as inspiration) draws in its audience with sleek product design and photography that makes you want to pack your hiking boots and hop on the next plane to Iceland.

WORN

It’s always great when a consumer brand can align its products with positive social initiatives (like nature preservation), and New York-based sock company Worn Brand does a great job of aligning its products with its company values, ensuring that its customers love their socks and their mission.

Digital Delane

Like what you’ve seen and what you’ve read? Looking to level up your brand and your marketing? You’re in luck because The Brand Behavior is owned and operated by Digital Delane, a full-service digital marketing agency based out of LA.

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