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June 28: Google Ads Cracks Down: Say Goodbye to Low-Activity Keywords
Google Ads gears up to pause inactive keywords, ensuring your campaigns focus on high-performing terms.
Ian Florida & Julyza Ruiz
June 28, 2024
Created by Digital Delane, a dynamic digital agency.
Adios Amigo!
Google Ads will implement automatic pausing of low-activity keywords from June, targeting those with zero impressions over the past 13 months. This move aims to enhance campaign performance by focusing on keywords that drive results, as highlighted in an email from the Google Ads team. Advertisers should be aware that even if they reactivate paused keywords, they risk having them paused again after three months if they fail to generate impressions.
In The Spotlight - Dr. Kari Williams
Dr. Kari Williams shares her transformative journey! As a celebrated celebrity hairstylist and trichologist, Dr. Kari has redefined the beauty industry for over two decades. With a shift towards education and consultancy, she sought a digital partner capable of reflecting her renewed vision. Digital DeLane, a dynamic, black-owned agency, was her choice to elevate her brand to unparalleled heights.
Our collaboration with Dr. Kari epitomizes our agency’s commitment to delivering not just digital marketing solutions but crafting platforms that echo the unique voices and visions of black entrepreneurs. We take pride in integrating cultural insights and diverse perspectives into every project, ensuring each client like Dr. Kari doesn't just reach but inspires their audience.
Local SEO: Why Work with Google Mybusiness Experts
Don’t let this vital facet of your marketing efforts fall by the wayside.
Google My Business is an essential marketing tool that helps your company interact with your target audience. It also provides valuable information to your current and potential customers.
Not setting up your Google business listing means losing out on exposure, potential sales, and revenue for your business.
Tips From The Water Cooler
MSPs Access $255K in MDF from Cisco to Boost Digital Footprint with Vendasta
In May 2022, Vendasta sought out to partner with Cisco
Historically, marketing development funds have been a massive challenge for MSPs to execute and implement. Vendasta sought to partner with leading IT manufacturer Cisco to raise awareness, streamline the use of these funds, and provide digital marketing support to MSPs who needed it.
🔍 How to transform your Google Ads headlines with anti-audience📈 (opens up in a new browser)
🚀 Top 5 paid search B2B lead gen strategies for 2024 📝 (opens up in a new browser)
📱New Snapchat update finally introduces editable Snaps 🌐 (opens up in a new browser)
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