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June 7: Leveling the Playing Field: Instagram's New Algorithm Shifts Focus to Smaller Creators

Discover how Instagram’s latest updates amplify original content and spotlight smaller creators.

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Instagram is rolling out significant updates to its algorithm, prioritizing smaller, original creators over larger accounts and reposted content. This shift aims to balance exposure by ensuring that unique and fresh content reaches a wider audience incrementally, based on engagement levels. The new system will feature ranking changes that enhance distribution for original posts, add labels to reposted content, and phase out content aggregators from recommendations.

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