Created by Digital Delane, a dynamic digital agency.

As we approach the end of 2024, the digital marketing landscape continues to evolve rapidly. Staying informed about current trends is crucial for maintaining a competitive edge. This month, we've observed significant developments in consumer engagement, influencer dynamics, and innovative marketing strategies.

Let's Talk About It

• The Enduring Power of Websites - GoDaddy CEO Aman Bhutani emphasizes that, despite the rise of social media and AI, owning a website remains crucial for small businesses to convey legitimacy and foster direct customer relationships.

• Understanding Black Friday's Evolution - Black Friday continues to mark the start of the holiday shopping season, but has evolved significantly over the years, with a shift towards online shopping and extended sales periods.

• The Rise of Short-Form Video Content - Short-form videos are revolutionizing content consumption, engaging audiences with bite-sized content that aligns with decreasing attention spans. Platforms like TikTok, YouTube Shorts, and Instagram Reels are instrumental in this trend, making it essential for brands to leverage this format to boost engagement and drive sales.

Brand Behavior Podcast - Episode 6: Networking Secrets: How to Build a Powerful Business Network

In this value-packed episode of Brand Behavior, we dive into the art of networking with industry experts who share proven strategies for building meaningful professional connections.

What You’ll Learn:

• Insider tips for leveraging LinkedIn to its full potential.

• How to create an authentic personal brand that stands out.

• Innovative networking strategies for the digital age.

• Practical advice for making lasting impressions at networking events.

Whether you're a seasoned professional expanding your network or a recent graduate kickstarting your career, this episode is filled with actionable strategies to help you stand out, foster genuine relationships, and create opportunities that can transform your career.

Listen to Episode 6 Now and start mastering the modern networking techniques you need to succeed in today’s competitive professional landscape.

Tips From The Water Cooler

• Embrace Wellness Trends in Consumer Engagement: In China, wellness trends like "Lazy Sleeping Beauty" and "Adult Milk Tea" are gaining traction, especially on platforms like Xiaohongshu. These trends highlight the importance of aligning marketing strategies with consumers' health and wellness interests to drive engagement.

• Adapt to Rising Online Marketing Costs: The competitive landscape during events like Black Friday has intensified, with platforms such as Temu and Shein aggressively bidding on competitors' keywords. This has led to increased online marketing costs, prompting retailers to explore alternative channels like social media and influencer partnerships to effectively reach their target audiences.

• Leverage Nano and Micro-Influencers: Smaller influencers are now driving higher engagement rates in the beauty industry compared to larger influencers. Brands are shifting focus and budgets towards nano and micro-influencers to capitalize on their authentic connections with audiences.

• Revisit Traditional Marketing Channels: Despite the dominance of e-commerce, retailers are returning to print catalogs to capture consumer attention. This tangible marketing method offers a unique way to build meaningful relationships with consumers, standing out in a saturated online market.

• Prepare for Extended Shopping Events: Black Friday and Cyber Monday have evolved into month-long events, with sales starting as early as October. Retailers are adapting to early holiday shopping trends, offering deals across both online and in-store platforms to meet consumer demand.

Digital Delane

Like what you’ve seen and what you’ve read? Looking to level up your brand and your marketing? You’re in luck because The Brand Behavior is owned and operated by Digital Delane, a full-service digital marketing agency based out of LA.

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