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In a twist that could only occur in the ever-evolving world of digital marketing, Meta and Spotify are joining forces to test a feature that continuously shares the music Instagram users are listening to via their Notes feature.

Let’s be honest, it’s the modern-day equivalent of showing your MySpace playlist to the world. Perfect for those of us who’ve been hitting repeat on Noah Kahan for seven hours straight… it’s okay, we’re all friends here.

Let's Talk About It

• Pop-Ups: Love ‘em or Leave ‘em? - In the digital marketing world, pop-ups are much like marmite: you either love them or hate them. But with the right strategy, they might just become your secret weapon.

• The Art of Getting Unstuck - Even the most creative minds sometimes hit a wall. Discover the techniques to keep your marketing juices flowing.

• Mindful Scrolling - The Calm mindfulness app has launched Taptivities, short interactive stories that offer an alternative to the mindless scroll. Learn how to incorporate similar strategies into your marketing mix.

Episode 2: Unlock Media Attention Without Big Bucks

In this exciting new episode, we dive into the world of public relations for startups and small businesses. Join us as we reveal how you can unlock media attention without breaking the bank. Featuring award-winning PR experts Pam Perry and Shenika Carr, we’ll share actionable strategies to craft compelling narratives, build authentic media relationships, and get your brand noticed.

As a dynamic black-owned agency, we are driven by our commitment to excellence, cultural insights, and diverse perspectives, bringing fresh, innovative solutions to your PR efforts. Whether you’re a startup or an established brand, you’ll gain valuable insights on how to elevate your presence in today’s competitive landscape.

Listen now to learn how tenacity, originality, and our expertise in digital marketing can help you get the media attention your brand deserves!

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Tips From The Water Cooler

• Social Listening on a Whole New Level: Meta and Spotify’s new feature lets users share their music directly on Instagram Notes. For brands, this opens up a new avenue to connect with audiences through shared tastes and real-time music moments.

• The Rise of Personalized Social Experiences: As social platforms evolve, personalization is becoming key. Whether it’s music, stories, or brand interactions, offering personalized experiences helps create deeper connections with your audience.

• Music as Brand Identity: Just like playlists once defined MySpace profiles, the music shared via Instagram Notes can help shape a brand’s identity. Learn how to align your brand with trending music to build a relatable, authentic presence.

• Leveraging Cultural Trends for Engagement: This collaboration highlights the power of cultural trends in driving engagement. Brands that hop on trending features like this can capitalize on increased user activity and foster a stronger community.

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