September 1, 2023: Taking Taglines To The Skies

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September 1, 2023

Remember those airplanes that would fly past beaches with massive flag-like banner advertisements? They aren’t so popular anymore, BUT a company that uses drones instead of planes has just been approved by the FAA to make aerial advertising in Miami more eco-friendly. Did someone say “adverSKYsing”?

Let’s Talk About It

• LinkedIn is doing some user cleanup, so you might lose some followers

• Instagram is testing out longer Reels (3-minute and 10-minute)

• Gen Z is more likely to tolerate and accept targeted ads

Tips From The Water Cooler

HOW TO ENHANCE YOUR CUSTOMER MANAGEMENT

Despite CRMs having been around and used for at least 2 decades now, there are still a lot of old and new businesses that either don’t use a CRM or don’t utilize a CRM to run a lean and automated business. In some cases, a business can save tens of thousands of dollars just by choosing the right CRM and structuring it to [essentially] replace redundant positions within their company. Upsurge CRM has the full scoop on why a robust CRM is essential and how to make great use of it.

INSTAGRAM BENCHMARKS

What’s the best kind of content to create and share on Instagram? And why? Social Insider has conducted a study to answer those very questions and has shared their findings in a report. Don’t rely on assumptions to drive your social media marketing, get a free foundational understanding of what’s working and what isn’t.

A Little Extra

BUILDING A COMMUNITY ON SOCIAL MEDIA

For many brands and organizations, social media is the most powerful marketing channel to use, so why not squeeze every bit of value that you can out of it? That’s where community building comes in. Buffer put together an article on what it means to build a community and why so many brands and organizations are seeing amazing returns from their efforts.

Survey Says

Digital Delane

Like what you’ve seen and what you’ve read? Looking to level up your brand and your marketing? You’re in luck because The Brand Behavior is owned and operated by Digital Delane, a full-service digital marketing agency based out of LA.

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