September 15, 2023: LinkedIn, Unchained.

LinkedIn's algorithm is heavily biased, and Beyoncé has some insight for B2B marketers.

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September 15, 2023

Someone spilled the beans about how much actually goes into deciding what goes viral on LinkedIn and what doesn’t, and apparently the process is less automated than most of us thought. Click that link below to read all about manual filtering and the kinds of accounts that are likely to get down-ranked.

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Tips From The Water Cooler

WHAT CAN BEYONCÉ TEACH B2B MARKETERS [B2BEY]

Whether you’re a Beyoncé fan or not, there’s no argument that she’s extremely successful with anything she does. BUT, this goes beyond[cé] her natural musical talent: there’s a lot to dissect from how she continues to build her empire.

THE SOCIAL SPROUT INDEX

For most businesses across most industries, social media plays a role in their marketing strategy. Whether it’s part of your efforts to increase awareness or an essential piece in your sales funnel, social media has its place. Now, let’s go a step further and bring up the user [audience] side of social media, and how you should have more understanding of how your audience behaves and why. Social Sprout did all the heavy lifting, all you have to do is take a look.

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