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When you zero in on a niche, you attract a more specific and engaged audience. Podcasts that appeal to a broad audience can end up reaching fewer people. People are also more likely to recommend a niche podcast to a friend than a generic one.

To make your podcast niche, focus on a sub-category or sub-demographic.

Let's Talk About It

• Should I start a podcast, YouTube channel or blog in 2024? Do you have a way with words that moves people? Are you super animated with your actions and expressions? Do you love to talk? Certain qualities will align with certain mediums better.

• Are Podcasts Taking Over Blogs? The history of blogging reflects the evolution of the internet itself. The idea of blogging rose up onto the internet as early as the 1990s, allowing anyone with access to a computer to spread ideas and opinions.

• A Podcast Framework for Success: Grow authority and trust. Be more personal than blogging, more evergreen than social media. Offer great, valuable content to customers. Nurture brand superfans.

Tips From The Water Cooler

• Plan your podcast: Create a concrete podcast plan before starting anything else in your podcasting journey.

• Selecting a podcast format: While the most popular podcast format is an interview show, this isn’t ideal for every topic. Think about the best way to convey your podcast topic. If you’re podcasting about history, a documentary style is a good option, or if you’re creating a news podcast, use reporting. Interview podcasts are best for getting expert knowledge, while they’re also usually more conversational and engaging.

• Choose a niche podcast topic: Start by looking at your passions and interests. You need to feel fueled to discuss your topic. But you must nail your podcast niche to nail your podcast topic. Going niche makes it easier to plan content and attract the right audience.

The Brand Behavior Podcast is your go-to show for cutting-edge marketing insights, actionable strategies, and in-depth discussions with the industry’s top minds. Every episode will feature 2-3 leading experts to dive deep into the latest trends, revealing the hacks and tools they use to stay ahead of the curve.

Digital Delane

Like what you’ve seen and what you’ve read? Looking to level up your brand and your marketing? You’re in luck because The Brand Behavior is owned and operated by Digital Delane, a full-service digital marketing agency based out of LA.

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