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September 8, 2023: SMS Marketing & Long-term Success

September 8, 2023: SMS Marketing & Long-term Success

SMS might be the missing puzzle piece to your overall marketing strategy, but there are also other ways to ensuring more long-term success with your marketing efforts.

Antön Valentine
September 08, 2023

created by digital delane, a dynamic digital agency.

September 8, 2023

What’s better than using email marketing to nurture leads? Using SMS to nurture leads and retain customers! SMS is often overlooked when building out marketing strategies, but you can use the same tactics that you use for email marketing but have far more effectiveness. Send texts for transaction confirmations, appointment reminders, event notifications, empty-cart nudges, and countless other options when you use Upsurge CRM as the central intelligence for your marketing and sales efforts.

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Tips From The Water Cooler

[INFOGRAPHIC] 4 MESSAGING TIPS TO DRIVE SALES

Public and 1-way posting has become so ingrained in our online interactions that it hardly has any impact on us, so how do you build a greater connection with your audience and customers beyond simply posting or creating ads? Well, the first place you need to look is at your marketing messaging practices. Here’s an infographic with 4 tips to help you readjust your messaging to facilitate better audience interactions.

MEASURING THE LONG-TERM IMPACT OF INFLUENCER MARKETING

When the topic of influencer marketing comes up, we wouldn’t be surprised if you picture some disingenuous social media personality making a video about a product they don’t even use but want you to buy. However, that’s usually not the case when most businesses launch an influencer campaign (the right way).

Interestingly enough, some restaurants have seen a 45% increase in revenue just from one post from a local influencer. And we could spend hours diving into the long-term gains from working with YouTube creators, but instead we’re sharing with you an article on how to measure the long-term brand impact that influencer marketing can have. It’s easy to see (or want to see) the immediate impact, but playing the long game usually results in longer success.

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