The Brand Behavior
Posts
September 22, 2023: Warning: Google Might Be Pickpocketing You

September 22, 2023: Warning: Google Might Be Pickpocketing You

Raising prices without warning, the ethics of marketing, and something about Flamin' Hot Cheetos.

Antön Valentine
September 22, 2023

created by digital delane, a dynamic digital agency.

September 22, 2023

It’s been somewhat of a known, but unspoken, thing that Google changes their advertising prices for certain bidding parameters, but Google execs came right out and just said it. The tech giant quietly raised the cost for their Smart Bidding by 10% without notifying advertisers, and then admitted to doing so.

Read more about why this matters and the systemic issues related to this kind of activity.

Let’s Talk About It

Tips From The Water Cooler

THE ETHICS OF DIGITAL MARKETING

Digital marketing is no stranger to scandal, misuse, and less-than-savory tactics. That’s why Digital Delane has come out with this article on what marketers should keep in mind, and avoid, when practicing their craft with new generations that are quick to point out when things are kosher.

INSTAGRAM REELS BEST PRACTICES

Reels aren’t going anywhere. In fact, they instantly became the new standard for Instagram and for how we create content. With that being the case, why not get yourself familiar with the best practices for Instagram Reels and make sure you’re getting the best out of your content creation for social media.

Let’s Raise A Glass

TOP 17 MARKETING INFLUENCERS TO FOLLOW: JUNTAE DELANE

Juntae Delane, the Founder & CEO of the agency that is behind The Brand Behavior, has been named as one of the top 17 digital marketing influencers to follow by Izea. It’s Friday, so we’ll be raising a glass to our boss and how hard he works to stay at the forefront of the marketing world (well, he won’t be there, but he gets the sentiment).

Digital Delane

Like what you’ve seen and what you’ve read? Looking to level up your brand and your marketing? You’re in luck because The Brand Behavior is owned and operated by Digital Delane, a full-service digital marketing agency based out of LA.

You are receiving this email because you opted in at DigitalDelane.com

Add us to your address boo8